Content: Branded, Sponsored and Long-form

Client: Walmart + Clairol

Topic: Hair Care

Goal: Clairol sponsored hair care content on Walmart.com; their goal was to position themselves as experts while providing useful information to their customers.

Strategy: I created a series of display ads that lived throughout Walmart.com, which clicked through to the Clairol content. I developed the content based on customer research. I developed an editorial calendar for Clairol with various types of customer-friendly content, including longer how-to articles and various tips that accompanied product images and links to buy.

Display Ad (shown below): Clicked through to long-form piece

hair-article-display-ad

hair-clairol-article-1

hair-clairol-article-2

hair-stylist

Client: Walmart

Topic: Perfume

perfume-1perfume-2perfume-3

 

Client: Artistic Lipo

Topic: Liposuction

Artistic Lipo wanted their full page ad to accomplish a few things:

  1. Read like an article, Q&A-style – more informative, less “sales-y”
  2. Answer clients’ common questions
  3. Provide a powerful incentive to contact Artistic Lipo, a “FREE” consultation

lipo, liposuction, copy, copywriting, advertorial, long form content, content strategy