Client: Walmart + Clairol
Topic: Hair Care
Goal: Clairol sponsored hair care content on Walmart.com; their goal was to position themselves as experts while providing useful information to their customers.
Strategy: I created a series of display ads that lived throughout Walmart.com, which clicked through to the Clairol content. I developed the content based on customer research. I developed an editorial calendar for Clairol with various types of customer-friendly content, including longer how-to articles and various tips that accompanied product images and links to buy.
Display Ad (shown below): Clicked through to long-form piece
Client: Artistic Lipo
Artistic Lipo wanted their full page ad to accomplish a few things:
- Read like an article, Q&A-style – more informative, less “sales-y”
- Answer clients’ common questions
- Provide a powerful incentive to contact Artistic Lipo, a “FREE” consultation