Make a Plan, Let the Sparks Fly.
Marketing is a thrilling combination of science and creativity. Research and magic. My job is to synthesize data, results and research into a creative product that generates a positive response.
Company: CVS; Medium: Web
Created editorial calendar, concepts and copy for CVS.com
Objective: Reflect seasonal events through meaningful content and products; for example during “Cold and Flu Season” we messaged ways to stay healthy and featured various cold and flu medicines, as well as other related products like tea, ointments and vitamins.
Each POV sets the tone for the microsite’s theme; whether holiday, seasonal or related to a national event, like Super Bowl, Back to School, etc.
Other elements include:
- Original articles with product tie-ins
- Tips from advertisers
- Buying guides
CVS.com Banner Ad Copy
Company: Manhattan Hair Academy; Medium: Billboards
Objective: Create clear, concise messaging that drivers can easily read and understand while also resonating with them
Company: Sonim Smartphone; Concept: Co-brand two companies and their products, communicating toughness and finesse; Medium: Print
Objective: Message Sonim’s reputation as a rugged smartphone manufacturer to people who are unfamiliar with this product, such as executives and tech experts of construction/fleet companies who are making buying decisions.
Additionally, communicate the news that Sonim is now compatible with Actsoft, a GPS software company. This is secondary, but important to people in the trucking and construction industry.
Along with Sonim print ads, I created web display ads, convention banners, billboard copy, slicks, sell sheets, sales emails and splash pages.
Company: Verizon; Product: Custom App Builder or CAB; Medium: Web/Smartphone
Objective: Create a campaign for Verizon’s new business app that allows customers to customize based on their company’s needs
Concept 1: Paint By Numbers
Concept 2: If You Can Dream It, You Can Build It
Company: Ford; Medium: Internet
Objective: Create a campaign for new Ford vehicles that excite demographic, message cost and allow user to locate nearest dealer
Concept: “Where Will Your <Insert Car Model> Take You?” Each model had a separate ad which showed that car’s target demographic in an aspirational scene.
Hot buttons on page clicked to pop-ups that provided user with relevant information.
Company: Dell; Medium: Internet
Objective: Create a multichannel, lifestyle campaign targeting college students with hero messaging of laptops
Demonstrated co-branding opportunities on Dell.com, including Mountain Dew, Sony, Sharp and Ikea.
Concept #1: Stylification; Tagline: “How Do You Define It?”
Stylification is the art of “stylizing” your life.
User was able to create the room of their dreams starting with a basic dorm room. They could choose from a variety of color palettes; comforter sets/patterns; posters and, of course, technology.
In the snapshot above you see a model room that’s already been “Stylified” with clickable hotspots that display prices, specs and discounts .
Concept #2: Superhero on Campus; Tagline: “Power Up Your Pack”
Everything you need to be a college Superhero
The superhero concept consisted of four characters, each with their own unique set of superpowers. The image above shows “Jump Drive” in action. The sidebar to the left of him points out what’s in his pack, along with his special powers and weaknesses.
Clients: Walmart.com; Medium: Internet
Original content and editorial strategy for Walmart.com